出版社：Grupo de Investigación Cultura Digital y Movimientos Sociales. Cibersomosaguas
摘要：This article aims to explain the process of the construction of the gender-based violence victim-subject in some media discourses. Therefore seventeen Spanish institutional campaigns will be analyzed. The discursive articulation of the gender-based violence victim-subject will be addressed taking into consideration the discursive development of a fetichization practice which renders the victim-subject as an object diminishing the political agency of the victim offered by means of a public identity in the media discourses. A final reflection on the possibility of new ways of constructing the gender-based victim-subject is presented in order to point out the importance of the ethical dimension through the theory of the media opportunity.
其他摘要：This article aims to explain the process of the construction of the gender-based violence victim-subject in some media discourses. Therefore seventeen Spanish institutional campaigns will be analyzed. The discursive articulation of the gender-based violence victim-subject will be addressed taking into consideration the discursive development of a fetichization practice which renders the victim-subject as an object diminishing the political agency of the victim offered by means of a public identity in the media discourses. A final reflection on the possibility of new ways of constructing the gender-based victim-subject is presented in order to point out the importance of the ethical dimension through the theory of the media opportunity.
关键词：Construcción identitaria;violencia de género;fetichización;dimensión ética.;construção identitária;violência de gênero;fetichização;dimensão ética.
