摘要：The new technologies application in the banking sector recently has shown a great improvement through the introduction of new channels in a multichannel environment. One of the channels lately implemented is the mobile banking. Employing data from 2008 bank clients, we present a description of the Spanish mobile banking customer, outlining his/her perception and preferences regarding the mobile banking services, proposing practical recommendations for the banks, which converts this study in unique and relevant in Spain.
其他摘要：The new technologies application in the banking sector recently has shown a great improvement through the introduction of new channels in a multichannel environment. One of the channels lately implemented is the mobile banking. Employing data from 2008 bank clients, we present a description of the Spanish mobile banking customer, outlining his/her perception and preferences regarding the mobile banking services, proposing practical recommendations for the banks, which converts this study in unique and relevant in Spain.
