期刊名称：Journal on Innovation and Sustainability. RISUS ISSN 2179-3565
印刷版ISSN：2179-3565
出版年度：2014
卷号：5
期号：1
页码：88-96
语种：English
出版社：RISUS. Revista de Innovación y Sustentabilidad ISSN 2179-3565
摘要：This paper presents in-store customer behavioral model gathered from RFID (RadioFrequency Identification) tags communication data. Although this kind of research has beenmade by various methods such as interviewing or tracking behind customers, Conventionalresearch methods are made by with the existence of customer tracking research, so far. Forcollection of natural customer behavior, we made a customer in-store behavior research withRFID tags in a real retail store. In a conventional store design theory, it has been thought thatincreasing the length of staying time can raise the amount of money per person. Therefore,the store has been designed in the form that goes inside of a shop around. The experimentalresults suggest that there is a correlation between the spent of time and the length of customerwalking path.
关键词：Shopping Path, Customer Behaviors, Point of Sales (POS) data, Radio Frequency Identification (RFID), Retail Store, Services Sciences and Management and Engineering
