期刊名称：Journal on Innovation and Sustainability. RISUS ISSN 2179-3565
印刷版ISSN：2179-3565
出版年度：2011
卷号：2
期号：3
语种：English
出版社：RISUS. Revista de Innovación y Sustentabilidad ISSN 2179-3565
摘要：The customization in the MC is driven by the customer, so customer retention to a large extent influent the effective implementation of mass customization. Combining the dynamic customer relationship management and the three stages of customer consumption emotional and customer loyalty, the anthors build three-dimensional structure model. The paper studies the dynamic model of customer retention under the mass customization services, meanwhile, the paper analyzes the different characteristics and influence factor of customer loyalty and customer consumption emotion at various stages of CRM.
其他摘要：The customization in the MC is driven by the customer, so customer retention to a large extent influent the effective implementation of mass customization. Combining the dynamic customer relationship management and the three stages of customer consumption emotional and customer loyalty, the anthors build three-dimensional structure model. The paper studies the dynamic model of customer retention under the mass customization services, meanwhile, the paper analyzes the different characteristics and influence factor of customer loyalty and customer consumption emotion at various stages of CRM.
