首页    期刊浏览 2025年07月17日 星期四
登录注册

文章基本信息

  • 标题:Analysis of Consumers' Choices and Time-Consumption Behaviors for Various Broadcasting and Telecommunication Convergence Services
  • 本地全文:下载
  • 作者:Koh, Dae-Young ; Lee, Jong-Su
  • 期刊名称:ETRI Journal
  • 印刷版ISSN:1225-6463
  • 电子版ISSN:2233-7326
  • 出版年度:2010
  • 卷号:32
  • 期号:2
  • 页码:302-311
  • DOI:10.4218/etrij.10.1409.0028
  • 语种:English
  • 出版社:Electronics and Telecommunications Research Institute
  • 摘要:In this study, we analyzed consumers' choices of various broadcasting and telecommunication convergence services and time consumption for chosen services by using survey data. A multivariate probit model was used to model consumers' choices of various broadcasting and telecommunication convergence services, and an ordered probit model was used to model consumers' time consumption for chosen services. Factors affecting consumers' choices and time-consumption behavior were identified, and simulation results of market competition and substitution were obtained. Based on these results, it was found that for the time being, consumers are highly locked into existing broadcasting services and are likely to become more price-sensitive to the new broadcasting and telecommunication convergence services. Also, the ways in which individual characteristics affect choices and time consumption were found to be very diverse service by service.
  • 关键词:Broadcasting and telecommunication convergence services;multiple choice;time consumption;substitution and competition;multivariate probit model;ordered probit model
国家哲学社会科学文献中心版权所有