摘要：Contemporary supply chains, operating the environment of the global economy, require that development and updating of knowledge, expertise, competences and skills possessed by professionals - logistics managers, keep pace with the development of new concepts, solutions and enabling technologies. At the same time a lot of employees are changing their job profiles, facing new challenges. It is evident that logistics and supply chain management belong to these areas of human activities where a persistent, lifelong education is a must. Traditional ways of training are very often replaced by more sophisticated measures. Coaching, applied both to individual and to teams, is one of the most effective. At the same time rapid development of IT solutions contributes to IT-supported (mainly web-based) distance learning. Numerous examples of successful implementation of e-learning courses now open way to introduction of e-coaching. The paper presents contemporary challenges of supply chains management and the resulting educational needs. Then, based on the introduction of coaching and its technological support, it presents the e-coach idea on the example of Efficient Consumer Response, one of the supply management concepts particularly suitable for implementation of e-coaching
