摘要：Ability to predict consumer's reaction to particular design solution of the product is very important. Gathering and analysis of subjective judgments of particular characteristics, based on which the aesthetic of the product is judged, is one of predicting the consumer's reaction in the future. Knowledge gathered this manner can serve as a reference for further studies of determining factors for aesthetic results and design quality. There are two opposed opinions regarding prediction of aesthetic impression. One opinion is that taste of individual cannot be discussed because it is extremely variable and the possibility of meaningful analysis of aesthetic impression is rejected. Other opinion states that there is a consistent preference of certain aesthetic characteristics despite individual and group differences. Main goal of this paper is to examine the correlation between subjective judgments of certain PET bottle characteristics. Analysis showed meaningful correlation between some of the PET bottle characteristics while other characteristics showed less correlation. It can be concluded that not all of the characteristics have the same influence on the aesthetics and design quality of the PET bottle form. Emphasizing the characteristics relative to aesthetics of the product can produce better market results, taking in to account that consumer's buy the product they consider to be more attractive if other parameters of the product are similar.
