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文章基本信息

  • 标题:Modelling of marketing information systems
  • 本地全文:下载
  • 作者:A.S. Teletov ; S.A. Zagorulko
  • 期刊名称:Marketing ì Menedžment Innovacìj
  • 印刷版ISSN:2218-4511
  • 出版年度:2010
  • 期号:2
  • 页码:59-72
  • 语种:Ukrainian
  • 出版社:Sumy State University
  • 摘要: In the given work practical aspects of simulation modelling of economic processes are opened, econometric models and the expert system which allow to imitate the behaviour of subjects of marketing activity under the influence of change of external and internal factors are constructed, practical recommendations for Ukrainian administrative organizations of different levels are developed
  • 关键词:imitation modelling; least-squares method; logit-regression; expert system; informative marketing system
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