文章基本信息
- 标题：Determination of appropriate brand strategy under its price category
- 本地全文：下载
- 作者：T.О. Bashuk ; N.E. Kosolap
- 期刊名称：Marketing ì Menedžment Innovacìj
- 印刷版ISSN：2218-4511
- 出版年度：2011
- 期号：4_1
- 页码：113-119
- 语种：Ukrainian
- 出版社：Sumy State University
- 摘要： This article analyzes the components of the concept of brand, focused on the study of price orientation Ukrainian brands, suggested strategies for companies with different market shares according to their price positioning.
- 关键词：brand; price category; brand strategy
