摘要：Every human society has a language through which its members communicate. In most developing countries, however, communication in indigenous languages has been adversely affected due to the fact of their colonization. This fact of history has actually affected the sensibility of the people of the developing countries. Language is used not only in inter-personal communication, but also in the transmission of mass mediated messages. Technology has made possible the emergence of media of mass communication, which have improved commu- nication systems within and among communities. These media of mass communication basically fall into two broad categories. The first category is the print, which comprises, among others, newspapers and magazines. The second category is the electronic, made up of radio, television and film. What is, however, of importance is that these media disseminate messages through the use of language.
