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  • 标题:The design consultancy as a hub for global projects - a networked design process across emerging countries
  • 本地全文:下载
  • 作者:Carlo Franzato ; Nora Morales Zaragoza ; Monica Orozco Torres
  • 期刊名称:Product : Management & Development
  • 印刷版ISSN:1676-4056
  • 出版年度:2015
  • 卷号:13
  • 期号:1
  • DOI:10.4322/pmd.2015.006
  • 出版社:Instituto de Gestão de Desenvolvimento de Produto
  • 摘要:This paper presents a research and design experienced by a Latin American consultancy across Mexico, Brazil and India. This work aimed to, committed by an US electronics company, define a set of principles to design a new educational device for emerging countries. We framed the human-centred and collaborative design approach used during the experience, within a broader disciplinary tendency that gives a central position to socio-cultural aspects. Then we argue that design consultancies can evolve their role paying attention to these aspects, becoming crucial hubs to develop global projects in a connected world. Through these hubs, foreign corporations could understand and enter in local markets.
  • 关键词:design network; collaborative design; design consultancies; emerging countries; electronics products.
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