摘要：The first part of paper is dedicated to current research related to traditional handicrafts in the world. Then, traditional handicrafts are viewed from the geographical perspective. The paper analyzes the relationship between the physical and geographical characteristics, the type of handicraft and raw material base. Most of the paper is devoted to the social factors that influence the traditional handicrafts. The paper lists the forms of support to preserve traditional handicrafts that goes in favor of their sustainability. The paper shows examples of work on the preservation of traditional crafts in Serbia. The paper describes the possibilities of placing items produced by traditional handicrafts. By displaying manifestations, paper illustrates some traditional handicrafts. In addition, the paper discusses the actual problems of the traditional handicrafts. The significance of the paper is that it is written record of traditional handicrafts in Serbia at the beginning of the 21st century, because they are no longer subject to monitoring of official statistics. The aim of this paper is to motivate the youth and the unemployed to look for themselves in originality, excellence and financial justification of working in traditional handicrafts. On that way, traditionally handicrafts could to maintain their viability.
