期刊名称：International Journal of Social Sciences and Education
印刷版ISSN：2227-393X
电子版ISSN：2223-4934
出版年度：2015
卷号：5
期号：1
出版社：Federal College of Education
摘要：It is well known that schools include different components in their organizational structure and many new ones arebeing added to this list day by day thanks to new challenges they have to face. The way in which an organization isperceived by internal and external stakeholders is known as the reputation of organization and is a popular researchsubject since it emerged. The aim of this study is to investigate whether schools have a type of reputation althoughthe term itself has some financial connotations and satisfaction on both staff and customers. For this purposeeducation managers are targeted to supply us first hand data and qualitative research model is preferred to maintaindetailed findings and results. A semi-structured interviewing form has been used as data collecting tool whileinterviewing 20 education managers 11 of whom are deputies and 9 are headteachers working at different schools bymeans of both size, type and scope. Consequently it was found that schools have a sort of reputation, but includessome different components than any other organization, the level of school reputation can differ according to someparameters such as school type, location or socio-economic profiles of students and their parents. The mostsignificant result was that especially in secondary schools academic success and graduate profiles are the most andin some cases the only component of reputation and even school managers are not happy with the situation. It wasrecommended that this study was originally designed with qualitative research model and thus similar studies will bedone with quantitative research model or with different target groups
关键词：Reputation; Reputation Management; School Image
