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  • 标题:Examine the role of Social Police and Advertising in Attract Foreign Tourists (A Case Study of Bam, Iran)
  • 本地全文:下载
  • 作者:Hassan Golkar ; Sina Zeynali
  • 期刊名称:International Journal of Social Sciences and Education
  • 印刷版ISSN:2227-393X
  • 电子版ISSN:2223-4934
  • 出版年度:2015
  • 卷号:5
  • 期号:1
  • 出版社:Federal College of Education
  • 摘要:Important and Complex large- scale tourism industry has a comprehensive communication at the national,regional and international levels and any incidence of unsafe and use of violence at different levels willenter serious and irreparable harm to this industry. The present study has been aimed to investigate the role ofsocial police and advertising in attract Foreign Tourists. In this regard , A Sample of 210 people has beenselected from 1120 foreign tourists visited from Bam in the First six month of 2013. Using standardquestionnaire has been prepared a systematic process for the collection of information. The reliability of thequestionnaire is assessed from Cronbach's alpha, 82%. In order to analyze of data collected, descriptive andinferential statistics were used. At descriptive statistics, statistical parameters were used such as mean,standard deviation and frequency and at inferential statistics , kendall and spearman tests were used. Theresults show that, there is a significant relationship between the role of social police and Sense of securityMental - Psycho in the host community. Also, advertising have a direct effect on the sense of security touristsand there is a significant relationship between Sense of security Mental - Psycho and attract foreign tourists
  • 关键词:social police; Feeling of security Mental - Psycho; attract foreign tourists
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