出版社：International Association for Computer Information Systems
摘要：This study exam ines the influence of perceived fairness on consumer intentions in business - to - consumer electronic commerce. Perceived fairness , a construct mainly examined in manag e ment and marketing literature, could play important roles in people's decision - making process when they shop online. Prior information system online trust research shed little light on this important issue. Based on the psychological contract theory and pe rceived justice theory , this study studied the nomological network validity of perceived fairness , and whether perceived fairness could influence consumers' intentions beyond cognitive beliefs such as perceived trust . Psychological contract was proposed an d validated as a predictor for perceived fairness. The results could shed light on the importance of customer service policies and help web vendors to improve these policies
