出版社：International Association for Computer Information Systems
摘要：It appears the textbook industry is on the brink of change s in its supply chain that will riv al the magnitude of those occurring in the music industry with the introduction of the IPOD , wherein a unique hardware device afforded to users the opportunity to purchase a highly differentiated product (music) electronically and at a customizable l evel of granularity and cost. Artists, publishers and users were the act ors. In the world of textbooks - a uthors, p ublishers, professors and student are t he actors. Research shows a significant shift toward electronic versus print textbooks is underway, hence the objective of our paper i s to identify ways by which relevant actors can facilitate and benefit from this paradigm shift. We conducted a literature search to assess why and how quickly this shift is occurring, spoke with publishers to assess current and future availability of e - t exts, surveyed students and faculty to estimate their situation relative to adoption and use of e - texts, and identified specific actions that can be taken to increase adoption rates and use of e - texts in the University setting
关键词：E ; - ; B ; ooks; ; E ; - ; T ; extb ; ooks; ; Technology Adoption Model (TAM); Task Technology Fit Model ; ; ; (TTF) ; ; Media Richness; Digital Learning ; ; Instructional Technology ; ; Te ; xtbook Supply Chain
