摘要：This paper aims at identifying and analyzing the main tourist attractions(natural and anthropogenic), the tourist infrastructure, the forms of tourism, andother elements of uniqueness, specificity and authenticity, in order to build theCiocăneşti tourist brand destination. Currently, tourist destinations are moredetermined to build a competitive and unique image in the consumer's mind, butthis requires an objective evaluation and realistic elements that confer specificity ofthe place, making it different from others. Ciocăneşti tourist destination has arange of tourist attributes with unique character, both tangible and intangible,which can differentiate it from other rural destinations in Suceava County. All theseissues may be unique in Ciocăneşti brand identity elements, which can be promotedunder the umbrella of the regional tourist brand of Bucovina
