摘要：Dorna Depression as a whole and Vatra Dornei particularly associates, for many reasons, with tourism activities emerged early as the nineteenth century. While health tourism is most developed currently, other types of tourism are taking shape, especially due to local, public or private stakeholders. This paper aims at being an analysis of the state of entrepreneurial initiative in tourism and its outcomes at the Vatra Dornei resort, analysis performed on four components: who are the entrepreneurs in tourism and what do they offer, what is their relationship with the local environment, who are and what do the Vatra Dornei tourists look for, and which are the available alternatives to spas that tourism entrepreneurs can turn to in order to deal the competitive local and national economic environment. The analysis is based both on statistical data provided by the National Institute of Statistics and data obtained through a questionnaire applied to more than 90% of the accommodation in Vatra Dornei. Outlining local entrepreneur's profile (average age, with a higher level of education and training in tourism, open to innovation, but still reluctant to access financing sources exceeding the local), identifying what he can offer (complex tourism products), but also what he actually provides for the application of tourists (minimal tourist services), and the relationshis they have with local stakeholders and decision makers, it may refer both to untapped opportunities and possible courses of action in the future
关键词：tourism entrepreneurship; entrepreneur profile; tourist offer; green tourism; ; local stakeholders
