期刊名称：Petroleum-Gas University of Ploiesti Bulletin : Economic Sciences Series
印刷版ISSN：2284-8576
电子版ISSN：2247-8582
出版年度：2013
卷号：3
页码：61-71
出版社：Petroleum-Gas University of Ploiesti
摘要：Consumer behaviour, seen as an integrated system, is a composite of five major processes: perception, information, attitude, motivation, and actual behaviour. During the last century, consumer behaviour specialists studied the different aspects of this behaviour considering the impact of each process and of all processes on consumers' behaviour underlining its impact on products and services markets. Attitude is the process with the greatest stability in time and by its conative dimension influences directly the actual behaviour of the consumer. This is why the process is well studied and documented, specialists wanting to discover how attitude is formed and how it can be used, changed or influenced in obtaining the desired response from consumers. The present paperwork intends to summarise the main models developed in order to have a complete image of the attitude process
