期刊名称：Petroleum-Gas University of Ploiesti Bulletin : Economic Sciences Series
印刷版ISSN：2284-8576
电子版ISSN：2247-8582
出版年度：2013
卷号：4
页码：36-43
出版社：Petroleum-Gas University of Ploiesti
摘要：Attitude is often seen as an elementary process of consumer behavior. Over time, attitude was included in most models built in order to define and illustrate consumer behavior. Modeling research on consumer attitude takes into account the formation of attitudes, its size and the influence it has on actual consumer behavior. This paper proposes a research model that takes into account all consumer attitudes mentioned above as well as the influence of consumer attitudes on the decisions (s)he makes in the various stages of the decision to purchase an economic good
