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  • 标题:WD-40: San Diego's Marketing Miracle
  • 本地全文:下载
  • 作者:Iris Engstrand
  • 期刊名称:Journal of San Diego History
  • 印刷版ISSN:0022-4383
  • 出版年度:2014
  • 卷号:60
  • 期号:4
  • 出版社:San Diego Historical Society
  • 摘要:What was WD-40, a multi-use product, invented to do? Remove rust and prevent corrosion. It does that very well, but that was only the beginning of its rise to fame and, for some, fortune. What else can it do? Its uses range from taking the sting out of ant bites to removing telltale lipstick from collars. This article explains WD-40’s phenomenal history from near obscurity to one of the world’s best-known household products.
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