期刊名称：International Journal of Computer Science and Information Technologies
电子版ISSN：0975-9646
出版年度：2014
卷号：5
期号：6
页码：7761-7772
出版社：TechScience Publications
摘要：The rapid evolution of technology along with the availability of relevant information and knowledge are key drivers for increasing productivity and improving standards of living and economic growth. The Internet revolutionised how organisations operate and perform around the world; it is used in multiple ways, including sharing information, communicating information, providing information, obtaining information, and collaborating with others. One application of the Internet nowadays is electronic commerce (e-commerce). Entrepreneur could benefit from e-commerce technologies to run the business in a cost-effective and efficient way. This paper seeks to study the impact of social influence on entrepreneurs attention to use e-commerce technology in Saudi Arabia context using TAM..
关键词：e-commerce; entrepreneur; TAM; Saudi Arabia;social influence.
