摘要：As a modest estimate, the average person enters into at least a million consumer transactions over the span of their lifetime (based on 75 years of consumption (during ages15-80) and 35 decisions each day, totalling 958,125). This guestimate puts a face to the scope of people's consumption behaviour during their life. People tend to view these purchases as single events, that build up over time. From this fragmented point of view, it is easy to dismiss the lifetime impact of these many consumption decisions. Most of these individual consumer transactions result in unsustainable consumption. Multiply this complexity by billions of consumers and the unsustainability quotient goes through the roof.
