摘要：Video games provide a unique communicative playground in which advertisers should participate. In this milieu, advertisers are taking advantage of the experiential nature of video gaming by speaking to the product interests, via in-game advertising (IGA), of a captive and engaged audience. Additionally, within movies and television, brand and product placement (i.e., in-show advertising – ISA) simulate reality by marketing a given brand or product while providing the consumer with clues to actor preferences and personalities.
