摘要：In this article, we explore the experiences of food-allergic adults and the implications of their experiences with food allergies in terms of consumer vulnerability. We held four focus groups with food-allergic adults where they could openly discuss their lives with food allergies. The food-allergic adults in this study experienced consumer vulnerability at different stages of their lives (e.g., during their journey to diagnosis, the post- diagnosis adaptation period, and their ongoing lives with food allergies). These findings suggest a need for policy development and market changes that facilitate reestablishment of control to food-allergic consumers and improve their wellbeing.
