出版社：Economic Laboratory for Transition Research Podgorica
摘要：This paper presents findings of empirical studies in assessment of competitive factors affecting information product sales in the Internet. The authors considered two types of the information product: software and videogames. The authors took data for 15 categories of software. Each category was represented by 30 software products, 15 freeware, and 15 shareware. In addition, the authors analyzed 675 videogames issued for Xbox 360 since the launch of this console in 2005 till 2013. In case of software, study results show customs take in attention different sets of the competitive factors depending on a price category of the product. The videogames as a product have such a specific competitive factor as a brand of the game. It is realized in sequels creation. The results show the sequels are sold better than original products, but the difference is unimportant when we control for the quality of the product. Results of this research can be useful for companies related to design and distribution of software and videogames in terms of forming better marketing campaigns for new information products.
关键词：software; videogames; competitive factors; Internet marketing; sales forecasting.
