标题：Koontz, C. and Mon, L., Marketing and Social Media. A Guide for Libraries, Archives, and Museums, Rowman & Littlefield Publishers, 2014, paperback, pp. 310
摘要：Museums have been using social media since the mid-2000s and during this period, a number of various projects and initiatives have been launched such as #AskACurator ( https://twitter. com/hashtag/askacurator ), #InstaMuseum ( https://twitter.com/hashtag/instaMuseum ), and #MuseumSelfie ( https://twitter.com/hashtag/museumselfie ). At the same time, social media platforms have continued to change. From being slightly more than IM (instant messaging) services, several social media platforms have been transformed into an essential business tool and money-making enterprises for their owners. For instance, Facebook has gone from a student-targeting platform to a globally recognized and commercially successful brand, especially since the newsfeed algorithm was changed in early 2015, forcing organizations to use paid adverts to maintain visibility
