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  • 标题:Hospitality environmental factors: a study of the consumption experience of homosexuals in the Northeast of Brazil
  • 本地全文:下载
  • 作者:Yákara Vasconcelos Pereira Leite ; Juliana Pinheiro da Silva ; Manuela Souza Constantino Oliveira
  • 期刊名称:PASOS. Revista de Turismo y Patrimonio Cultural
  • 印刷版ISSN:1695-7121
  • 出版年度:2012
  • 卷号:10
  • 期号:3
  • 页码:331-343
  • 语种:English
  • 出版社:Universidad de La Laguna
  • 摘要:The overall goal of this research is identifying environmental factors in hospitality that lead the interviewed homosexuals to memorable consumer experiences at hotels and inns. This research was conducted under descriptive qualitative approach. According to this perspective, gays from two states of the northeast of Brazil were interviewed. The narratives were presented in order to enhance the formation of categories. Regarding results, it was observed that the experienceof consumption is memorized as positive or negative due to the performance of factors related to service provision and infrastructure. Therefore, it was noticed that the hospitality service scape influences the consumption experience of the interviewed homosexuals to a point that it becomes memorable.
  • 其他摘要:The overall goal of this research is identifying environmental factors in hospitality that lead the interviewed homosexuals to memorable consumer experiences at hotels and inns. This research was conducted under descriptive qualitative approach. According to this perspective, gays from two states of the northeast of Brazil were interviewed. The narratives were presented in order to enhance the formation of categories. Regarding results, it was observed that the experienceof consumption is memorized as positive or negative due to the performance of factors related to service provision and infrastructure. Therefore, it was noticed that the hospitality service scape influences the consumption experience of the interviewed homosexuals to a point that it becomes memorable.
  • 关键词:Consumption experience; Hospitality; Homosexuals; Experiential marketing; Consumer subculture.
  • 其他关键词:Consumption experience; Hospitality; Homosexuals; Experiential marketing; Consumer subculture.
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