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  • 标题:Structuration and branding of a religious tourism product: catalonia sacra
  • 本地全文:下载
  • 作者:Dolors Vidal Casellas ; Sílvia Aulet Serrallonga ; Neus Crous Costa
  • 期刊名称:PASOS. Revista de Turismo y Patrimonio Cultural
  • 印刷版ISSN:1695-7121
  • 出版年度:2013
  • 卷号:11
  • 期号:3
  • 页码:135-145
  • 语种:English
  • 出版社:Universidad de La Laguna
  • 摘要:This article aims to provide an overview of the products Catalonia has to offer in terms of reli- gious tourism. The growing interest in this kind of tourism worldwide, and in Catalonia itself, along with the region’s wealth of religious heritage (particularly connected to the Christian Church) contrast with the lack of religion-based tourism products available, which results in its absence from the region’s image as a tourism destination. In view of this, the Faculty of Tourism (University of Girona), the Vic Bishopric’s Albergueria-Centre for Cultural Dissemination and the Tarraconense Episcopal Conference’s Interdiocese Secretariat for the Custody and Promotion of Holy Art (SICPAS) decided to address the situation with the help of funding from the Autonomous Government of Catalonia. In order to re-position Christian religious heritage in the image of Catalonia as a tourist destination, the aforementioned parties embarked upon a project to set up a series of routes throughout the region, branded under the name Catalonia Sacra.
  • 其他摘要:This article aims to provide an overview of the products Catalonia has to offer in terms of reli- gious tourism. The growing interest in this kind of tourism worldwide, and in Catalonia itself, along with the region’s wealth of religious heritage (particularly connected to the Christian Church) contrast with the lack of religion-based tourism products available, which results in its absence from the region’s image as a tourism destination. In view of this, the Faculty of Tourism (University of Girona), the Vic Bishopric’s Albergueria-Centre for Cultural Dissemination and the Tarraconense Episcopal Conference’s Interdiocese Secretariat for the Custody and Promotion of Holy Art (SICPAS) decided to address the situation with the help of funding from the Autonomous Government of Catalonia. In order to re-position Christian religious heritage in the image of Catalonia as a tourist destination, the aforementioned parties embarked upon a project to set up a series of routes throughout the region, branded under the name Catalonia Sacra.
  • 关键词:Religious tourism; routes; religious heritage; holy art; religious tourism product branding; symbolic meaning.
  • 其他关键词:Religious tourism; routes; religious heritage; holy art; religious tourism product branding; symbolic meaning.
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