期刊名称：Zbornik Radova Ekonomskog Fakulteta Istočno Sarajevo
印刷版ISSN：1840-3557
出版年度：2015
卷号：10
语种：
出版社：Ekonomski fakultet Istočno Sarajevo
摘要：The draw and diversity of the
destination’s offer is an antecedent of the tourism
visits growth. The destination supply differentiation is
carried through new, specialised tourism products.
The usual approach consists of forming specialised
tourism products in accordance with the existing
tourism destination image. Another approach,
prevalent in practice of developed tourism
destinations is based on innovating the destination
supply through accordance with the global tourism
trends. For this particular purpose, it is advisable to
choose a monitoring and analysis method of tourism
trends. The goal is to determine actual trends
governing target markets, differentiating whims from
trends during the tourism preseason. When
considering the return on investment, modifying the
destination’s tourism offer on the basis of a tourism
whim is a risky endeavour, indeed. Adapting the
destination’s supply to tourism whims can result in a
shifted image, one that is unable to ensure a long term
interest and tourist vacation growth.
With regard to tourism trend research and based
on the research conducted, an advisable model for
evaluating tourism phenomena is proposed, one that
determines whether tourism phenomena is a tourism
trend or a tourism whim
