期刊名称：International Journal of Sport Management, Recreation & Tourism
电子版ISSN：1791-874X
出版年度：2015
卷号：17
期号：c
页码：37-45
DOI：10.5199/ijsmart-1791-874X-17c
出版社：GEORGE COSTA
摘要：The present study examined CSR evaluation issues regarding the effectiveness of CSR activities in Greek professional sport organizations. The initial results illustrated a general absence of CSR effectiveness evaluation. The findings of the study revealed that the majority of respondents have reported that in fact CSR performance is not measured mainly because of a lack of a methodology or a common framework. A major barrier to CSR assessment and evaluation practices is represented by the respondents’ perceptions with respect to the nature of CSR. However, executives and managers mentioned a range of estimations to assess the impacts of their CSR actions, thus CSR effectiveness underlies subjective assessments of positive effect observations. Based on the results and the literature, the present study discusses the implications regarding the issue of CSR measurement and evaluation in Greek professional sport organizations
关键词：Professional sport; corporate social responsibility; effectiveness; measurement; evaluation
