期刊名称：International Review of Social Sciences and Humanities
印刷版ISSN：2250-0715
电子版ISSN：2248-9010
出版年度：2014
卷号：6
期号：2
页码：111-116
出版社：International Review of Social Sciences and Humanities
摘要：From 2006 to 2012, Facebook membership grew to approximately 980 million users (1). For those many users, the social networking site (SNS) has become an integral part of their daily routine, and thus provides invaluable data for psychological research. The current study investigated photo-posting activityby users in the previously definedSNS typologies: Activist, Observer, Entrepreneur, Scrap Booker, and Social Butterfly (2). Data was collected from 220 Facebook profiles.Trained coders recorded each participant’s age, gender, friend count, and picture posting frequencyalong with his/her ten most recent photo-posting actions and their respective tone -- positive, negative, or neutral. Subsequent data analysis highlighted common behavioral themes and usage patterns. As initially hypothesized, SNSusers posted predominantly positive photos, possibly as a means of online impression management. Not surprisingly, such photo posts received more response than either neutral or negative photo posts. In addition, a significant difference was found in the number of likesreceived among the five typologies. Specifically, Scrap Booker photos received more responses than any of the others. This study offers a glimpse into the complex processes that underlie online photo posting behavior and, at the same time, creates a basis for further inquiry using the typologies.
