期刊名称：International Review of Social Sciences and Humanities
印刷版ISSN：2250-0715
电子版ISSN：2248-9010
出版年度：2014
卷号：7
期号：2
页码：140-143
出版社：International Review of Social Sciences and Humanities
摘要：Social networking sites, such as Facebook, offer a fast-paced medium for social interaction. Consequently the amount of social engagement that users produce tends to be short-lived. The current study investigates the length of time a Facebook post continues to engage users. The first investigation examined the posts of 100 participants, 50 men and 50 women, who were followed for a 24-hour period. Results indicate that on average they receive the largest number of social engagements (i.e., likes and comments) within the first 2 to 4 hours (53%), and rarely after 24 hours. The second investigation examined the posts of 100 participants, 50 subjects between the ages of eighteen and thirty and 50 subjects over the age of fifty. Overall the life span of a Facebook Post was significant longer for older subjects.
关键词：Facebook research; Social Networking; Gender Differences.
