期刊名称：European Journal of Interdisciplinary Studies
电子版ISSN：2067-3795
出版年度：2014
卷号：6
期号：1-6
出版社：Academy of Economic Studies (ASE)
摘要：This paper introduces a scoring tool to analyse company sustainability marketing efforts. We identify theexpected scores for the companies selected on Corporate Responsibility Magazine’s list of 100 BestCorporate Citizens of the year. The scoring tool is based on the aspects of sustainability and website qualityand is divided into three categories: a) user friendly, b) transparency, and c) content. The automation of thescoring tool benefits from a sustainability taxonomy to extract and evaluate the sustainability concepts andefforts mentioned by the companies. The tool scores the selected companies websites to determine the extentand quality of a company’s marketing of sustainability efforts. The result of applying the scoring tool showsthat all companies in the list scored 8 to 14 in the user friendly section. In the transparency section, theyscored 5 to 7, and in the content section they scored 6 to 10.
