摘要：Public sectors differ from private so corporate PR strategies and instruments can’t be simply copied by public institutions.Because of that it was crucial to create a new theoretical background fit for specific frames of the sector that would enable to take under consideration economic aspects of public activities.
其他摘要：Public sectors differ from private so corporate PR strategies and instruments can’t be simply copied by public institutions. Because of that it was crucial to create a new theoretical background fit for specific frames of the sector that would enable to take under consideration economic aspects of public activities.
关键词：publicsector; governmentcommunications; publicrelations;economicefficiency; Polish energy sector Topo da página
其他关键词：public relations; public sector; government communications; economic efficiency; Polish energy sector
