出版社：Moscow State University of Psychology and Education
摘要：The author reflects on the character of perception of advertisement (first of all, television advertisement) in children, adolescents and their parents. Basing on a series of studies, including her own, the author reveals how the amount of time that a child spends watching television correlates to the 'cluttering' of his speech with advertisement slogans. Another point of interest discussed in the paper is the parents' refusal to purchase a highly advertised, but rather unhealthy and useless product: the author explores whether this refusal can be considered a true cause of aggressive behavior of the disappointed child and whether there is a direct correlation between the child's age and the level of his/her trust in advertisements.
