摘要：The marketing strategy or publicrelations initiatives that workwell for one library might notnecessarily work well for another. Oneof the most impressive qualities sharedamong the 2014 Excellence in MarketingAward winners is that they eachevaluated their patrons and their uniquecommunities and creatively producedmarketing materials that were ableto speak to their audiences andstakeholders. AALL’s Excellence inMarketing Award honors outstandingachievement in public relations activitiesby an individual, group of individuals,library, chapter, special interest section,consortium, caucus, or any other groupaffiliated with the Association. This year’swinners include a law firm library, afederal court library, a chapter, a publicacademic/county law library, and aprivate academic law library.
