摘要：While you can create anextraordinary marketingcampaign for your library’sexceptional services, building personalrelationships is a fundamental way toensure patron engagement. Several AALLSpectrum articles highlight this fact(including Cindy Spohr’s “Let’s GiveThem Something to Talk About,”published in the May 2008 issue, andJohn B. Nann’s “Personal Librarians,”published in the June 2010 issue),but I am particularly fond of ElizabethJohnson’s “Rules of Dating: How toCourt Your Faculty or a ManagingPartner,” published in the December2012 issue, in which she details fiveromantic relationship rules she hascleverly adapted for those librarianscultivating committed relationshipswith their patrons
