期刊名称：International Review of Management and Business Research
印刷版ISSN：2307-5953
电子版ISSN：2306-9007
出版年度：2014
卷号：3
期号：1Part 1
页码：119-132
出版社：Academy of IRMBR
摘要：Contemporary managers are said to succumb to different fads in management instruments. On the other hand, in theory and in practice new, better or worse, instruments are developed every now and then, and a turbulent environment requires managers to adapt to changing conditions. The presented paper focuses on checking to what extent and whether at the same time modern instruments of sales management, such as controlling and risk management in the sales, are realized in small and medium-sized banks. This study is based on literature studies, statistics, analysis of documents and participant observations supported by a questionnaire prepared for this purpose.
关键词：Management concepts; Sales management in bank; Risk and controlling in the bank; Coherent information system.
