期刊名称：International Review of Management and Business Research
印刷版ISSN：2307-5953
电子版ISSN：2306-9007
出版年度：2014
卷号：3
期号：2Part 2
页码：779-787
出版社：Academy of IRMBR
摘要：The study investigates the influence of Saudi Arabian consumers perceived risk in online shopping on the process of e-commerce adoption. The Technology Acceptance Model (TAM) (Davis, 1989), is taken as a reference framework for this study to predict attitudes towards internet shopping and online purchase intentions in an early stage market. Six types of perceived risk dimensions were investigated including; financial, social, performance, time, psychological, and privacy risks. Data were obtained from 320 Saudi Arabian internet users. Results in general suggest that consumers perceived risk has a strong negative effect on consumers attitude and intention to shop in the internet. Consumers perceived privacy and psychological risks as the most significant risk factors affecting internet shopping, followed closely by performance and financial risks.
关键词：Risk Perception; Internet Shopping; E-Commerce; Saudi Arabia; Consumer Behavior.
