标题：The Affecting Factors in the Behavior of the Selected Fans of Major League Soccer (Case Study: The Cultural - Sport Clubs of Persepolis and Tractorsazi)
期刊名称：International Review of Management and Business Research
印刷版ISSN：2307-5953
电子版ISSN：2306-9007
出版年度：2014
卷号：3
期号：2Part 2
页码：877-884
出版社：Academy of IRMBR
摘要：The aim of this study was to investigate the factors influencing the behavior of the selected fans of the Major League Soccer. The present is practical, descriptive-correlative, and survey in terms objective, strategy, and procedure of implementation respectively, hence conducted as a field study. The research population studied consists of the soccer fans of the teams of Persepolis of Tehran and Tractorsazi of Tabriz who were watching the matches respectively in the Stadium of Azadi in Tehran and the stadium of Yadegar Imam in Tabriz. Based on Morgans Table, the sample consisted of 361 people of the fans of Persepolis and 353 of the fans of Tractorsazi selected randomly from four groundstands of the stadium. The data gathering tools included the researcher-made questionnaire. Cronbachs alpha coefficient was used to estimate the reliability of the questionnaire, the average reliability obtained was 0.72. Descriptive statistics (mean, percentage, frequency) were used to describe the data and correlation coefficient was used to analyze the data. Of the most important result of the research one can mention be the relationship between the behaviors of the fans of both teams and the behaviors of the coaches and the favorite players, lack of amenities and services at stadiums, referees, the cost and condition of selling tickets.
