期刊名称：International Review of Management and Business Research
印刷版ISSN：2307-5953
电子版ISSN：2306-9007
出版年度：2014
卷号：3
期号：3Part 2
页码：1528-1532
出版社：Academy of IRMBR
摘要：NMF Company (NMF) is a manufacturing and trading company which operated since 2008 in Kuala Terengganu, Terengganu, Malaysia. NMF offers ruminant feed products such as pallets, pallet feeder cattle and dairy cattle feed pallets. From the beginning of its establishment, the company faced various challenges and obstacles; from operation up to human resources related issues. Though, having good products and have been recognized by the Ministry of Agriculture (MOA) and HALAL certification from JAKIM (Malaysian Halal Certification Authority), it did not favour the company in capturing the market share in the industry. Despite various action being taken by the management, it seem not enough for the company to moving forward. Thus, the company is looking other alternatives to resolve all the issues. This case study examines NMFs operational challenges within SMEs context and how the company can benefits from the business advisory services offered by various parties.
关键词：Business challenges; Livestock Industry; SMEs; Business Advisory Services.
