期刊名称：International Review of Management and Business Research
印刷版ISSN：2307-5953
电子版ISSN：2306-9007
出版年度：2014
卷号：3
期号：3Part 3
页码：1564-1571
出版社：Academy of IRMBR
摘要：The main objective of the study was to find out customer satisfaction from the services quality of general services of Saudi Airlines and to highlight the major areas of improvement to the Saudi Airlines Authority. A Structured close ended questionnaire was developed and distributed among the users of Saudi Airlines to collect the data for results. The researchers used Five point Likert scale to measure the satisfaction level. Six areas of general services representing general services of Airlines measured the satisfaction of users from general services. Data were collected from 400 users of Saudi Airlines Services including Saudi National and Non-Saudi Nationals. Users of Saudi Airlines in general are not satisfied with its general services. The results are statistically significant. It is high time for the management of the Saudi Airlines to focus on customer satisfaction, for all the six variables under study in this research, satisfaction is low and need improvement to gain customer satisfaction.
关键词：Airlines; Saudia; Customer; Satisfaction; Service Quality.
