期刊名称：International Review of Management and Business Research
印刷版ISSN：2307-5953
电子版ISSN：2306-9007
出版年度：2015
卷号：4
期号：2Part 1
页码：376-385
出版社：Academy of IRMBR
摘要：The subject of this study is service retailers which need to develop a large number of outlets to grow their business. Though some firms might attempt to expand their outlets by aiming for the numerical target such as 1,000 stores within five years and so on in practical fields, firms seem to find it hard to plan for achieving the target, expanding markets with rootless feeling. The reason for that is relatively little has so far been known regarding how firms should expand their geographic markets according to their growth stage in domestic context with keeping good financial results. The purpose of this study is both to classify geographic forms of store networks in the domestic context and to clarify the relationship between geographic forms of store networks and the corporate performance by analyzing sixteen listed companies operating cramming schools in Japan as an example of service retailer. Main results are (1) Market expansion is categorized into five types: Single dominant, Multiple dominants, No dominants, Centralized national expansion and Decentralized national expansion. (2) Profitability and ROA are the highest in firms which adopt Decentralized national expansion.
关键词：Service Retailers; Store Development; Market Expansion; Financial Performance; Cramming School Service.
