期刊名称：International Review of Management and Business Research
印刷版ISSN：2307-5953
电子版ISSN：2306-9007
出版年度：2015
卷号：4
期号：3Part 3
页码：891-902
出版社：Academy of IRMBR
摘要：For the Global Value Chain paradigm governance is a keyword. It establishes guidelines for its performance. In the case of the Horticulture Value Chain with an ample historical development between the regions of Mexico (Sinaloa) and the United States, the governance evolution has been characterized by leading agents with expertise in consumer’s preferences. Throughout this historical process these agents have changed accordingly to the new properties of the market demands. Producing strategic changes in organizations, implemented and managed, to develop advantages in order to face competition and establish themselves in the preference of the leaders’ favorite clients. To understand these changes we made a reconstruction of the economic history of horticulture export through qualitative methodology. We interviewed producers and distributors as well as public sector institutions that are part of the process. This study is useful to understand how the new market trends impact in decision-making and the implementation of strategic organizational changes and comprehend the evolution of the sector over time.
关键词：Global Value Chain; Agriculture; Management; Supermarket; Retailers; Wholesalers; Consumer Trends.
