期刊名称：Journal of Agricultural and Resource Economics
印刷版ISSN：1068-5502
出版年度：2015
卷号：40
期号：2
页码：179-202
出版社：WAEA
摘要：Consumer preferences for labeled products are often assumed to be exogenous to the presence oflabels. However, the label itself (and not the information on the label) can be interpreted as a noisywarning signal. We measure the impact of “contains” labels and additional information about thelabeled ingredients, treating preferences for labeled characteristics as endogenous. We find thatfor organic-food shoppers, the “contains” label absent additional information serves as a noisywarning signal leading them to overestimate the riskiness of consuming the product. Providingadditional information mitigates the large negative signaling effect of the label.
关键词：demand shifts and rotations; experimental economics; labeling; signaling effect;willingness-to-pay
