期刊名称：Journal of Agricultural and Resource Economics
印刷版ISSN：1068-5502
出版年度：2015
卷号：40
期号：2
页码：266-284
出版社：WAEA
摘要：This paper examines the impact of participation in direct marketing on the entire distributionof farm sales using the unconditional quantile regression (UQR) estimator. Our analysis yieldsunbiased estimates of the unconditional impact of direct marketing on farm sales and revealsthe heterogeneous effects that occur across the distribution of farm sales. The impacts of directmarketing efforts are uniformly negative across the UQR results, but declines in sales tend to growsmaller as sales increase. Producers planning to sell more in local outlets should expect sales todecline. Marketing experts and extension professionals can use this information to guide farmerswho are considering initiating or expanding direct marketing activities.
