出版社：School of Communication Arts, University of Western Sydney
摘要：Following on from recent trends of research into the social media industry, this paper takes an anthropological look at Singaporean women’s creative leverage of blogs and complementary social media platforms for youth entrepreneurship, namely through advertorials and advertising. As part of an ongoing doctoral dissertation, the information was gathered from young Singaporean women engaged in commercial blogging activity, specifically in the ‘lifestyle’ blogging genre during 18 months of fieldwork between October 2011 and March 2013. This paper argues that while social media has enabled the commercial blog industry to produce the sense of familiarity that I term ‘perceived interconnectedness’, using blogs and social media platforms as a medium for their business has disordered the personal lives of a group of commercial lifestyle bloggers. The paper then examines commercial lifestyle bloggers’ reactions to this disordering of their lives, and discusses their motivations for staying in the industry despite the physical and emotional toil it has taken on them.
