期刊名称：International Journal of Software Engineering and Its Applications
印刷版ISSN：1738-9984
出版年度：2014
卷号：8
期号：4
页码：187-196
DOI：10.14257/ijseia.2014.8.4.20
出版社：SERSC
摘要：Different festivals are being held following the implementation of the local autonomy system. These festivals are having significant influences on the image enhancement of the regions holding the festivasl as well as the local economic stimulation. In terms of economic, social, and cultural perspectives, festivals have positive effects on the local society and are acting as resources for new opportunities in area development. In order for the festivals to be successful, preparation and efforts are needed to enhance the satisfaction of the festival spectators. This paper derived the evaluation factors which have influence on the festival satisfaction of spectators from the planning stage and constructed a study model. Then, regression analysis was applied for suggestion to be made on the evaluation of festival satisfaction.
