期刊名称：International Journal of Software Engineering and Its Applications
印刷版ISSN：1738-9984
出版年度：2014
卷号：8
期号：7
页码：121-132
DOI：10.14257/ijseia.2014.8.7,10
出版社：SERSC
摘要：The purpose of this study is to examine the factors influencing performance of software companies. This model tests various theoretical research hypotheses related to innovation, standardization and technology marketing strategy and software type. Smart PLS (Partial Least Square) have been utilized for deriving the study results. The result of hypothesis testing is as follows. First, standardization and technology marketing strategy positively influence financial performance. Second, innovation, standardization and technology marketing strategy positively influence technical performance. Finally, mobile and non- mobile software companies was shown that innovation, standardization, and technology marketing strategy has different effects to financial and technical performance.
关键词：Innovation; Standardization; Technology Strategy; Performance; Software ; Company; Software Type
